Management Consulting Case Interviews. Please Log in or Register Skip to content. Home; Case Partners. All printer manufacturers also supply cartridges – consumers buy $200.00 worth of cartridges over the life of the printer. One Response to HP to Grab U.S. Printer Market Share from Competitors. Serena says: June 19, 2018. Printing 101. Our printer, however, only generates the printing. When files (pdf or otherwise) are converted by the printer, poor color quality can.

Consulting Firm: 2nd round job interview. Industry Coverage:. Case Interview Question #00374: Our client Hewlett Packard Company (HP, NYSE: HPQ) is a large information technology (IT) corporation headquartered in Palo Alto, California, USA. HP provides products, technologies, software, solutions and services to individual consumers, small and medium sized business (SMBs) as well as large enterprises. HP is a world leader in computer printers – they manufacture different kind of printers: inkjet printers, laser printers, impact (dot-matrix) printers, solid ink printers, LED/LCD printers, all-in-one multifunction printers, etc.

Traditionally HP has had a dominant market share in all categories of printers. However, the Head of HP’s printer division is worried that they might be losing share to competitions. Is this true? If so, how would you come up with a solution to rectify the situation? Additional Information: (to be provided to candidate if asked) • There are five categories of printers in the market: Category 1 being the slowest and Category 5 being the fastest. • Faster printers are used by corporates and commercial users and slower one by home consumers. • There are three major players in the U.S.

Printer market. Market share data for client HP and its two competitors (Lexmark, Dell) are as follows: Printer type Lexmark Sales Dell Sales HP Sales Industry average growth HP’s growth Category 1 4MM 5MM 20% -5% Category 2 1MM 2MM 10% 10% Category 3 2MM 4MM 5% 5% Category 4 5MM 4MM 5% 5% Category 5 20MM 50MM 4% 3% • Category 1 printer’s customers are mostly home consumers and they care only about price. • Category 5 (candidate should deduce from the above table) market is mature and does not offer too much room for growth.

Download Nada Dering Hp Blackberry Davis. • Competitor Lexmark’s printer is far inferior to client HP’s printer. Geometer Sketchpad 5 Mac Crack here. • Price for Catetory 1 printers: HP: $89.00, Lexmark: $49.00. • Client HP has 2% margin for Catetory 1 printers. Cost of Catetory 1 printers to Lexmark is $69.00. • All printer manufacturers also supply cartridges – consumers buy $200.00 worth of cartridges over the life of the printer.

• Consumers have to buy cartridges from the same manufacturer. • Competitor Lexmark has a margin of $100.00 on the cartridges, while HP’s margin is $20.00 on the cartridges. • Client HP does not actually manufacture its Catetory 1 printers, it has entered a long-term, non-negotiable agreement with a Japanese printer company Canon for their category 1 printers. • Difference between category 1 and 2 printers is only in speed – category 2 is faster, manufacturing cost is the same for the two types of printers. • Agreement with Japanese player Canon is only for category 1 printers. Possible Answers.

People say that I solve. That’s not wrong.

But it’s way over-simplified. What does it mean to “solve problems”? What specifically do do to do that? So let’s put it this way. Think of, especially entry-level ones as “content ambassadors”. We act like the bridge between a complicated client context with various needs, conditions, and attributes and a massive back-end network of knowledge and experts. This sounds simple but it’s not.